Every brand has an origin story. Ours starts with two friends, Umar and Waleed, who grew up watching global streetwear culture evolve online — oversized fits, bold graphics, reflective details, clean monochrome palettes — while feeling like the local market was always a step behind.
We'd scroll through international drops, then walk through local markets and find the same old basics, season after season. Nothing that felt current. Nothing that felt like us. So instead of complaining about the gap, we decided to close it.
Where It Began
Trendive was founded by Umar and Waleed, two friends who balanced each other out perfectly. Umar brought the eye for design and detail — the graphics, the fits, the small touches that make a piece feel current. Waleed obsessed over the fabric side of things — quality, weight, and getting the fit right before anything shipped. What they agreed on from day one was simple: streetwear in Pakistan deserved better. Better fits, better prints, better fabric, and prices that didn't punish you for wanting to dress well.
They started small — a handful of graphic tees, designed around bold, reflective prints that stood out in a market full of plain basics. Every piece was built around comfort first: oversized silhouettes, premium cotton, and detailing that held up to everyday wear. From there, the range grew into wide-leg trousers and joggers, built with the same standard.
Built Around the Trend, Not Behind It
The name Trendive isn't an accident. Our entire approach is built around staying close to what's actually happening in streetwear culture — globally and locally — and translating that into pieces our customers can actually get their hands on, without waiting months for it to trickle down to local shelves.
That means constantly watching what's moving: reflective and graphic detailing, oversized and relaxed fits, wide-leg silhouettes, and a monochrome-heavy palette that goes with everything. It also means listening closely to our own customers — what they're asking for, what they're returning, and what they can't stop tagging us in.
Made in Pakistan, For Pakistan
Every Trendive piece is designed and manufactured in Pakistan. That was a deliberate choice from the start — Umar and Waleed wanted full control over quality, fit, and fabric, and they wanted to build something local that could genuinely compete with what's coming out of bigger international markets.
We're still a small team. Every order, every message, every bit of feedback still reaches us directly — which is exactly how we want to keep it as we grow. Thanks for being part of the journey so far.
— Umar & Waleed, Co-Founders of Trendive